As we mentioned in a previous post, this year, Antalia presented our unique vision at the KBIS Show in Nevada, exploring new frontiers in kitchen design.
In an outstanding participation in the Kitchen & Bath Industry Show (KBIS), we have consolidated our international presence and the firm commitment we have with innovation, quality and sustainability in our daily work.
The show, held February 27-29 at the Las Vegas Convention Center, was the perfect setting to showcase our new proposals and position ourselves in the U.S. market.
Antalia at KBIS 2024: A leap to the international scene
With a clear focus on internationalization, we landed in the largest fair in North America in the field of kitchen and bath with enthusiasm and eager to present our proposal. The KBIS is recognized as the epicenter of creativity and technology in these sectors, offering a unique platform for leading companies, visionary designers and industry professionals.
What made KBIS a crucial event for Antalia?
The Kitchen & Bath Industry Show not only stands out for its extensive exhibition space (450,000 square meters and 550 exhibitors), but also for its media and social impact. Some statistics reveal the reach of this event:
- The hashtag #KBIS2023 generated more than 750,000 impressions.
- Largest total social audience: 162,000 connected kitchen and bath professionals (+10% over 2022).
- Total reach of Modenus Media: 9,500 design professionals.
- Modenus Media influencers with guaranteed coverage reached more than 200,000 design professionals.
Antalia’s proposals at KBIS 2024: Broadway and Nature
Antalia has brought to KBIS 2024 two distinctive collections that reflect the path we are taking to reposition our brand: Broadway and Nature.
Broadway
This collection highlights the social component of the kitchen as a place for the experience and enjoyment of gastronomic culture. With attention to aesthetics and careful choice of each element, Antalia presents different opening profiles, decorative versatility and customized configuration options.
Nature
Inspired by the Nature by Ximo Roca Estudio project presented at Casa Decor 2022, this collection fuses the kitchen with the living room. The deconstruction of the furniture and the free style offer a groundbreaking and unique proposal, flexible and suitable for any space.
What have we seen at KBIS 2024?
At KBIS we have been part of the great movement that exists around the kitchen in the North American market. The United States, being one of the most demanding markets in the world, has reconfirmed the importance of this space in the home and the value of design and creativity for consumers.
For this reason, by presenting totally differential and unique projects, we have attracted all the attention of visitors, who came again and again to our stand to see our kitchens.
We have been proud to increase the presence of the European product in one of the most important international fairs of the sector.
Excitement, enthusiasm and satisfaction
We close our participation in KBIS 2024 with a feeling of illusion, enthusiasm and great satisfaction and the sensation that it has been a resounding success that reflects the pride we feel for the work and effort dedicated to this international event. During our stay in Las Vegas we received a warm welcome and we feel that the journey in the United States has just begun.
We are confident that we will continue to reap many more successes during this 2024 with our constant sights set on becoming a benchmark in the kitchen furniture industry, setting standards for the future of design and functionality in the heart of the home.
